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Petra Nna .Jan 22, 2023
Valentine is coming, where’s your …?
I know you sang that song with me, but to be honest, my song is a little different. My own line is, “Valentine is coming, where are your customers?”
If you’re not sure how to answer that, this article is for you. The season of love is almost upon us, and Valentine’s Day 2023 is a great time to start hitting that sales target you have set for yourself for this year. A lot of people are on the hunt for the perfect gift for their loved one, so it’s time to showcase your products in the best light, and easily draw in paying customers.
How do you go about this? We’ve created a simple list of practical marketing tips for businesses that you can follow, to get the right customers for your business and make huge sales this Valentine’s Day.
1. Start Early.
The importance of starting early cannot be overstated. What this does is to help you make sure that everything you need is in stock (you do not want to run the risk of keeping your customers waiting) and also gives you a chance to take a step back and refine your marketing processes if you’re not getting the desired results yet.
2. Create your Valentine’s Day Product Collection.
Now that you have gathered and taken stock of the products you’ll be selling, it’s time for you to add them to your Bumpa account. What this will help you do includes:
Keeping track of what’s in stock.
Keeping track of what’s selling out fast that you might need to re-stock.
Keeping all of your Valentine’s Day products in one place, with one available link to share via social media, emails, ads, e.t.c.
But before we go on, you might ask what we mean by the Valentine’s Day Product Collection.
Now, here’s a fact that you need to know. A large percentage of the people who search for what to buy for their loved one for Valentine’s Day want to find ideas and suggestions. Creating a collection helps you put all of the products you’re selling into categories, and this helps your customer make decisions faster, as this will also work as a Valentine’s day gift guide for them.
For example, these are some collections you could create. We’ve added a lot of ideas so feel free to use them!
Valentine’s Day gifts for him
Valentine’s Day gifts for her
Valentine’s Day gifts for Boyfriends
Valentine’s Day gifts for Girlfriends
Valentine’s Day gifts under 50,000
Valentine’s Day gifts under 100,000
Here's how to create a collection on Bumpa.
If you’re selling a gift set for your customers, you can add all the pictures of everything in the set to one product, and that way, you have a neat collection of your gift set in one link, which you can now easily share with your customers.
3. Entice your Customers with Deals.
There’s an important saying about this topic. It goes, “What’s that thing people say about discounts and deals? They’re exciting!” - Author
Okay I know I just made it up right here and now, but that saying is absolutely true! There’s absolutely no one who is not excited about possibly making a purchase for less than they thought they would. The season is one time when people shop a lot - so if you’re running discounts, customers will definitely come flocking.
Don’t forget: Run your discounts at a reasonable rate so that you don’t end up losing more money than you are making!
Here's how to add discounts to your products on Bumpa.
4. Add the FOMO Technique
Another reason why deals work out so well is that they simply do not last forever! Let your deals and the fear of missing out work together. It’s a perfect recipe to get your customers feeling like it’s now or never to make a purchase. Below are some examples of content that will make a customer believe that they have to get that product, then and there.
‘Only today! Place your Valentine’s Day Gift Orders & Get Free Delivery to ANY Location in Lagos!’
‘Get a 50% discount on ALL Valentine’s Day Gift Orders for the next 24 hours ONLY!’
‘FREE Shipping for 10 Customers who place Valentine’s Day Gift Orders, ONLY today!’
5. Be Ready to Deliver.
Now that the customers have arrived and placed their orders, there is one thing that absolutely cannot happen. You cannot disappoint them. People who want to give gifts on Valentine’s Day want to do it then, not 2 days after. Make sure that you have a very effective logistics team on standby, specify the last day to order for deliveries to make it in time and deliver to your customers when you say you will. Be efficient and professional and they will never forget you.
Don't forget: Remember that birthdays, anniversaries and Christmas are coming; this is the best time to lock in that customer for the whole year!
6. Create Love-themed campaigns
Refine your content to be love-themed; your content that goes with your products, your random posts, your reposts, your emails, your text messages and everything in between should be about Valentine and love.
Put in efforts into your product pictures as well - make sure that the pictures are well taken in the best angles and light possible, and enticing enough that when someone sees the photos of your products, they’re already halfway convinced about buying from you. Don’t forget your product descriptions as well; let them know how much the person who will get the gift will love it and love them more.
Lastly, create actual campaigns for your social media to engage your followers. It could be simple campaigns like:
‘Share your epic love story.’
‘What does love mean to you?’
‘What would be the perfect Valentine’s Day gift for you?’
'Wish someone a happy Valentine's Day!'
Get your followers to participate. This is a great way to create user-generated content.
7. Offer your customers Anonymous Delivery & Gift Wrapping Options
These are actually two options that can elevate your Valentine’s Day marketing to a new level. Customers want to be able to have their gifts delivered fully wrapped, and sometimes not have to deal with the problem of wrapping them. You will be saving them time and can also earn a little extra on the side for wrapping gifts professionally. And of course, some customers want to surprise the receiver and leave them guessing.
8. Do not Forget the Hashtags
Remember that campaign you created? And all those posts you’re putting out constantly? Make sure they do not go anywhere without the hashtags! Hashtags are a great way to take your posts even farther than just the circle of your followers. Some of the trending hashtags you can use include:
ValentinesDay2023
ValentinesDay
ValentinesDayGifts
Love
ValentinesGifts
ValentinesDayGiftsForHim
Do not also forget to add your own unique campaign hashtags and brand hashtags.
Conclusion
Valentine’s Day is a day special to people, and they love when the merchants they trust can help them achieve the perfect day. Your part to play as a merchant is by making sure your customer gets the best experience with you. This is a great time to create a lifetime relationship with your customers, and we are certain these tips will help you meet that goal!
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