Flour IQ (2024)

Raise your Flour IQ

Flour IQ (1)

King Arthur Flour contains no bleach, no bromate, and no artificial preservatives of any kind. What you get—instead of those chemical bleaching agents—is flour from superior grains grown by farmers we trust. Our flour is carefully milled according to the strictest specifications that we've developed over generations to give you the best, most consistent results at home. Not a bad trade-off if you ask us!

Flour IQ (2)

Never Bleached

King Arthur Flour contains no bleach, no bromate, and no artificial preservatives of any kind.

Flour IQ (4)

Built on American Wheat

We’re proud to source entirely from American farms and to help grow a strong sustainable agricultural economy.

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Commitment to Non-GMO

We believe in clean food you can feel good about. All of our flour products are 3rd party non-GMO certified.

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All-Purpose

Flour matters – and our versatile unbleached all-purpose flour works in all kinds of baking, yielding exceptional results.

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Bread

The secret to loaf mastery: Our higher gluten bread flour is extra-high in protein, giving strength and rise to your breads.

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Whole Wheat

Eating well should taste good. Whole wheat imparts deep flavor along with the nutrition and fiber of whole grains. Win-win.

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White Whole Wheat

So light, you’ll forget it’s whole wheat. All the nutrition and goodness of whole grains in a lighter, milder-tasting flour.

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Self-Rising

This unbleached blend of soft wheat flour and baking powder, with a touch of salt, yields ethereally light and tender baked goods.

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Cake

Dessert, perfected. Our unbleached flour creates cakes with a medium-fine texture and a moist, flavorful crumb.

Flour IQ (2024)

FAQs

What's so special about King Arthur flour? ›

King Arthur Flour contains no bleach, no bromate, and no artificial preservatives of any kind. What you get—instead of those chemical bleaching agents—is flour from superior grains grown by farmers we trust.

Which flower is better, white lily or King Arthur? ›

As a baker, you have to determine which flour meets your tastes. So, if you are a die-hard White Lily fan, I say use White Lily! Many baked goods will be lighter than those baked with King Arthur, and if that serves your taste, then keep on keepin' on with White Lily.

Does King Arthur all-purpose flour have folic acid? ›

A: I am happy to say that King Arthur does not add the artificial B vitamins and iron, especially folic acid which is toxic to many people with MTHFR gene mutations. I called them and and asked about this. None of their flours are "enriched" now, which is a good thing. Helpful?

Is King Arthur flour bleached or bromated? ›

In addition to containing no bleach, bromate, or artificial preservatives, all King Arthur flour is also third-party non-GMO certified. Protein content is on the front of King Arthur signature flour bags.

Why is King Arthur flour changing its name? ›

After 230 years of baking, we decided it was time to change our company's name and logo to better represent who we have become and the things we believe in. The wheat crown represents our heritage, our quality, and our commitment to agriculture.

What is the difference between King Arthur all-purpose flour and King Arthur bread flour? ›

The primary difference between bread flour and all-purpose flour is the protein content. Bread flour has more protein (King Arthur's is 12.7%) than all-purpose (11.7%).

What is the healthiest flour to bake with? ›

Thus, whole wheat flour is widely considered healthier. It's a good source of protein, fiber, and a variety of vitamins and minerals. As it contains gluten, it isn't appropriate for people with celiac disease or non-celiac gluten sensitivity.

Does flour go bad? ›

However, flour does go bad, which you can determine from smell and appearance. If the quality has deteriorated and you use it, whatever you make will mirror those deficiencies. If it is rancid, your finished dish will have that sour scent and flavor, and maybe even cause gastrointestinal issues.

What's the best flour to bake with? ›

What Flour to Use for Baking Everything from Cookies to Pizza
  • All-purpose flour. Like its name, this flour can pretty much do it all, from cakes to bread, muffins, pastries, and pizza. ...
  • Cake or pastry flour. ...
  • Self-rising flour.
Oct 3, 2023

What flour has no chemicals? ›

Organic flour is milled from pesticide-free grain and grown in soil only fertilized by natural substances. The flour is not artificially processed or chemically ripened.

Who owns King Arthur flour? ›

The company has been 100% employee-owned through an Employee Stock Ownership Plan (ESOP) since 2004. Employees who log more than 800 hours of work per year following their first year of employment are eligible to become owners through the ESOP. In 2007 it became a B corporation.

Why is King Arthur flour not enriched? ›

With a mission that's always centered on providing the purest, highest quality flour, we decided to remove the enrichments, allowing our Signature white flours to contain only the ingredients that contribute directly to their superior bakeability.

Why is bleached flour banned in Europe? ›

Concerns about the potential toxicity of bleaching agents led the European Community to forbid their use in the 1990s, while China and Turkey have also banned them in recent years. Still, benzoyl peroxide remains legal in many other countries, [End Page 149] such as Canada and the United States.

Does Bob's Red Mill flour contain potassium bromate? ›

It's unbleached and unenriched, with no potassium bromate added.

Does Pepperidge Farm use bromated flour? ›

Many bakeries have voluntarily stopped using potassium bromate such as Pepperidge Farm, Pillsbury, and Best Foods, Inc. Ascorbic acid has been used as a replacement product for potassium bromate.

How long does King Arthur all purpose flour last? ›

“Shelf life is very dependent on how recently the flour has been milled, when you bought it, and how it's been stored prior to your purchase,” explains Wanders. The shelf life can be from three to four months to years, and how the flour is stored once it reaches your kitchen greatly affects how long it'll last.

Can I substitute King Arthur gluten free flour for regular flour? ›

It's easy to make traditional recipes gluten-free with King Arthur Gluten-Free Measure for Measure Flour. It's a simple 1:1 substitute for all-purpose or whole grain flour that's designed to be easily swapped into most of your favorite non-yeasted recipes.

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