Overstock is now Bed Bath & Beyond — so what does that mean for shoppers? (2024)

It's official — Overstock has rebranded as , bringing the two iconic brands together to create an ultimate home shopping destination.

Bed Bath & Beyond filed for bankruptcy earlier this year and Overstock acquired some of its assets back in June at an auction.

“Overstock has a great business model with a name that does not reflect its focus on home. Bed Bath & Beyond is a much-loved and well-known consumer brand, which had an outdated business model that needed modernizing," Jonathan Johnson, CEO of Bed Bath & Beyond (who was formerly the CEO of Overstock) shared in a press release. "Through this rebranding, we’re breathing new life into Bed Bath & Beyond, positioning it as an asset-light, ecommerce retailer with an expanded home furnishings and furniture assortment. Think of it as Bed Bath & a much bigger, better Beyond.”

According to the brand, the new Bed Bath & Beyond will continue to offer the kitchen, bed and bath products that it has become known for, along with an increased assortment of bigger home items, such as furniture, rugs and more.

To celebrate the launch, Bed Bath & Beyond is offering several discounts. If you download and shop through the new Bed Bath & Beyond app, you'll be able to access a one-time 25% off coupon. For active members of Bed Bath & Beyond's former loyalty program, the brand will be reinstating up to $50 in unused rewards points and will be providing a free year-long membership of the new Welcome Rewards program (which costs $19.95 annually).

Plus, you can also find plenty of deals already available to shop. Here, we're sharing some of our favorites that we've seen so far.

Soft Essentials Ultra-Soft 4-Piece Bed Sheet Set

If you're sleeping on years-old sheets, it's probably time for an upgrade. Swap yours out for this set. They're described as being "comfortable," "soft" and "hypoallergenic."

ClosetMaid White Stainless Steel 17-inch Hanging Basket

Need more closet space? This basket is designed to hang on any wire shelves in your closet, so you can store things like folded pants, sweaters and more. If you get multiple, you can stack them for even more storage space.

Mina Victory Life Styles Woven Textured Throw Pillow

Adding a throw pillow to your couch or bed is an easy, low-commitment way to switch up your space without spending a ton of money. And these textured throws are perfect for anyone who is going for a farmhouse or coastal vibe.

Safavieh Madison Diederike Boho Medallion Distressed Rug

Right now, you can score big on rugs at the new Bed Bath & Beyond. And this rug is a top option and is designed to be stain-resistant and non-shedding.

Southshore Fine Linens Oversized Solid 3-piece Quilt Set

Score a discount on this three-piece quilt set, which comes with two pillow shams and a large quilt. According to the brand, the bedding is lightweight, so it's perfect for year-round use.

Sealy Down Alternative & Memory Foam Pillow

This pillow features adaptive memory foam on one side and a down-alternative fiber on the other, so you can flip between the two sides to get the support you need. Plush, it has a machine washable covr to make cleaning your pillow even easier.

Draizee Luxury Bamboo Adjustable Bathtub Caddy

Achieve ultimate relaxation in the tub with this caddy. It's designed to be mold-resistant and waterproof and has integrated cup holders, a tablet holder, a soap tray and more.

Madison Park Signature Cotton 8-piece Antimicrobial Towel Set

This eight-piece towel set is made with an anti-microbial treatment to help provide odor control, prevent bacteria buildup and help extend the life of your towels, the brand says. The heavily-marked down set comes with two oversized bath, two hand and four wash towels.

R.W. Flame Ice Maker Countertop

You'll always have fresh ice for your drinks with this countertop ice maker. It's designed to produce up to 26 pounds of ice in 24 hours and nine bullet-shaped ice cubes in around six to 13 minutes.

Aurora Home Thermal Insulated Blackout Grommet Top Curtain Pair

Struggling to keep your house cool? The brand says that these blackout curtains not only block out sun but also provide insulation to keep your room chill. Plus, they're said to be machine washable for easy cleaning.

Safavieh Couture Montford Cushioned Teak Indoor/Outdoor Armchair

You still have time to create the outdoor space of your dreams to use for the rest of the sunny season. With its teak material and coastal style, this armchair will instantly elevate your backyard. Plus, it's designed to be weather and water-resistant, so you can use it for years to come.

Hey! Play! Complete Croquet Set

Looking for a new way to have fun in the sun this summer? Why not set up a game of croquet in your backyard! This set comes with everything you need for your game, including a convenient carrying case.

St. Kitts 8-foot Crank-and-Tilt Patio Umbrella

With crank-and-tilt features, UV-resistant material and a water-resistant design, this umbrella checks all the boxes. Plus, at just under $60 it's a pretty affordable choice.

Costway 4-Foot Artificial Fiddle Leaf Fig Tree

If you're the kind of person who can't keep your plants alive, it may be time to consider adding an artificial option to your home. This one stands four feet tall and features several trunks and plenty of leaves to give it a realistic feel. And the best part is, it's impossible to kill!

Modway Aveline 8-inch Gel Memory Foam Mattress

Labor Day is coming up and one expert told us that it's a great time to find a mattress. But you don't even have to wait until then if you need a new one! There are already some great deals to shop. For example, multiple sizes of this mattress are marked down at Bed Bath & Beyond. It's made with gel-infused memory foam that the brand says dissipates body heat to keep you cool as you sleep.

Middlebrook Blaney Solid Wood Spindle Platform Bed

Elevate your bedroom with this chic bed frame. The wood frame features slats and center support legs, so the brand says you don't even need a box spring.

Emma Stessman

Emma Stessman is a writer for Shop TODAY.

Overstock is now Bed Bath & Beyond — so what does that mean for shoppers? (2024)

FAQs

Overstock is now Bed Bath & Beyond — so what does that mean for shoppers? ›

BedBathandBeyond.com is now selling Overstock's inventory, which is slightly different from what the brand previously offered. The brand will continue to sell bed, bath and kitchen essentials, but you'll now find more products in the furniture, rugs and lighting categories.

Why is Overstock now Bed Bath and Beyond? ›

Bed Bath & Beyond has strong brand recognition and a fervent customer base — two things Overstock needed, said Mindy Weinstein, founder and chief executive of the digital marketing company Market MindShift. “It's a very smart move from a marketing perspective,” she said, citing in particular the savings.

What is the new name for Overstock? ›

Credit: Beyond, Inc. Overstock.com, Inc., which operates as Bed Bath & Beyond, today announced that it will change its corporate name to Beyond, Inc. effective Nov. 6, 2023.

How much did Overstock pay for Bed Bath and Beyond? ›

Overstock (ticker: OSTK) paid $21.5 million in June to acquire Bed Bath & Beyond's intellectual property and name. By August, the company, known as an online furniture liquidator, had changed its public-facing name to Bed Bath & Beyond, seeking to capitalize on a brand that was better known among consumers.

What company owns Overstock? ›

MIDVALE, Utah--(BUSINESS WIRE)-- Beyond, Inc. (NYSE: BYON), owner of online retail giants Bed Bath & Beyond and Zulily, today announced the relaunch of iconic brand, Overstock.com, with deals and discounts on products across multiple categories.

What will happen to Bed Bath and Beyond? ›

Bed Bath & Beyond's stores have officially shuttered but customers can still shop the brand through its relaunched website and app. Overstock acquired Bed Bath's intellectual property and ditched its own name in a bid to boost sales, acquire new customers and cement itself as a go-to home goods retailer.

Who is buying Bed Bath and Beyond? ›

Overstock.com is revamping using Bed Bath & Beyond's name Overstock bought Bed Bath & Beyond's intellectual property in bankruptcy court. Overstock CEO Jonathan Johnson said the company wanted Bed Bath & Beyond's name recognition.

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