Sweethearts takes 'Situationships' to the next level (2024)

Conversation hearts creator drops limited-edition Situationship Boxesfor Valentine's Day

BRYAN, Ohio, Jan. 2, 2024 /PRNewswire/ -- Sweethearts, the beloved brand of America's iconic conversation hearts, is leaning into dating trends with a limited-edition release of Situationship Boxes just in time for Valentine's Day. The specially designed boxes contain blurry, misprinted candies that are as hard to read as Gen-Z relationships. Perfect for gifting, Situationship Boxes will be available to purchase at SweetheartsCandies.comstarting Monday, January 8 at 9 a.m. ET.The brand is encouraging confused singles everywhere to get them while they last and give the gift as blurry as their relationships.

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"Singles are taking 'situationships' to the next level this year, and Sweethearts is here for them," said Evan Brock, vice president of marketing for Spangler. "The printing on Sweethearts isn't always perfect. This is our way of embracing those imperfections in a way that taps into pop culture."

According to the Cleveland Clinic, situationships are romantic entanglements where the participants haven't established the nature of their relationship. From a relationship with "that one person you meet up with whenever they happen to be in town" to "your go-to 'plus one' for couple-y events," situationships have no labels, exclusivity or boundaries.

Research from Tinder, the world's most popular dating app, indicates that young singles now consider the situationship to be a legitimate relationship status. The undefined and noncommittal situationship continues to evolve as people are less concerned about relationship outcomes and more interested in enjoying the process, according to Tinder data.

The word "situationship" recently ranked in the top four terms considered for the Oxford University Press' 2023 "Word of the Year." Hence the Situationship Box from Sweethearts, filled entirely with sweet, muddled nothings and literal mixed messages.

The custom candies are available for a limited time, while supplies last, only at SweetheartsCandies.com.

About Spangler Candy® Company
Spangler is a family owned and operated candy company founded in 1906 and headquartered in Bryan, Ohio. Its iconic brands, which include Dum-Dums®, Sweethearts®, Necco® Wafers and Bit-O-Honey®, make millions of smiles among generations of candy lovers. Spangler is one of the largest lollipop producers in the world, and the only major candy cane manufacturer in the United States. For more information, visit spanglercandy.com.

Media Contact:
Taylor Castillejo, APR
Tombras
[emailprotected]
865.257.0026

SOURCE Spangler Candy Company

Sweethearts takes 'Situationships' to the next level (3)

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Sweethearts takes 'Situationships' to the next level (2024)

FAQs

How long is too long for a situationship? ›

So, how long does a situationship typically hang around? Well, it's kind of like a bag of mixed feelings and lots of uncertainty. Some situationships may only stick around for a few weeks, while others can stretch into months or even years. It all boils down to the people involved and what they're looking for.

Can situationships turn into relationships? ›

Key points. Situationships lack the necessary emotional safety to allow a real relationship to form. The right conditions of trust and safety allow for the vulnerability necessary for emotional intimacy. Without the right conditions, you never get to see the real relationship potential.

What do you say to end a Situationship? ›

If you're ending things over text, keep it simple. For example, you might say, "I've really enjoyed spending time with you but I think our situation has run its course. We want different things and it's not fair to either of us to keep doing this."

Does a situationship hurt more than a relationship? ›

“Because situationships are often more casual than traditional relationships”, she says, “there may not be as much support from friends and family during the breakup.” It can make a lonely, difficult time even tougher; not exactly the dream conditions under which to heal healthily.

What are the red flags in situationship? ›

Wanting to spend all their free time with you and wanting you to spend all your free time with them. Demanding lots of messages and phone calls and needing a reply quickly even when you're busy. Moving too fast – wanting to define the relationship very early on or make commitments without knowing you properly.

Is a situationship toxic? ›

A situationship can become toxic if you have different expectations for the relationship, or if the power dynamic between the participants is unequal” Dr. Albers cautions. Here's a good question to ask yourself: If your situationship ended tomorrow, how would you feel? Do you think they'd feel the same way?

What is the 3 month rule? ›

The 3-month rule in dating refers to the time period some say is needed to understand if the other person is right for you and that after the 3 months are up, you'll be able to know if the relationship is worth pursuing further.

What comes after situationship? ›

The transition from a situationship to a relationship does not happen overnight. You can start by bringing your partner into your life. Invite them when you're with your friends. You don't have to tell them that this person is your partner; just allow them to see who you are and what you do.

Can Situationships be one sided? ›

'One-Sided' situationship: This is a situation where one person may want it to be more or turn into a relationship, and the other person doesn't feel the same.

When to cut off a situationship? ›

When [a situationship] becomes toxic and it's hurting your mental and possibly physical health, then you have to figure out a way to get out of that situation.”

How do you end a Situationship maturely? ›

Be honest, clear, and compassionate while expressing your decision to end the situationship. Avoid blaming or criticising the other person, and focus on your own emotions and needs. After expressing your decision to end the situationship, it's essential to establish clear boundaries.

How do you slowly let go of a situationship? ›

Key points
  1. Be gentle with yourself as you allow yourself to grieve.
  2. Find someone you trust to talk to about your experience to get a different perspective.
  3. Reflect on boundaries that matter to you to help ensure that you enter any future relationship with greater intention and peace of mind.
Jan 23, 2023

Why is it so hard to end a situationship? ›

Situationships are so difficult to get over because there is often a lack of closure. You might be grieving an illusion of a relationship in addition to the loss of the person from your life.

What are the bad effects of situationship? ›

That said, situationships can take a toll on your mental well-being if you'd like to fully commit to a full-on relationship and they aren't on board. That fundamental disconnect can be a source of anxiety, low self-worth, and stress, says therapist, certified sex therapist, and dating coach Michelle Herzog, LMFT, CST.

Do people in situationships have feelings for each other? ›

In a situationship, there's typically no discussion of the future. The connection is superficial. Though you and your partner may spend time together or even be intimate with each other, you may not have developed a deep emotional connection.

What is a long-term situationship? ›

Situationships can be defined as "romantic relationships with no clarity or label."1 They might include affection, sexual behaviors, and spending time together but also involve low levels of commitment. Put simply, a situationship is essentially a relationship without any commitment, says Dr.

How do I know when to end a situationship? ›

When [a situationship] becomes toxic and it's hurting your mental and possibly physical health, then you have to figure out a way to get out of that situation.”

Can you be in a situationship for years? ›

Over the years I've seen clients in a variety of situationships that serve a purpose in their lives for a time. Some of my clients find themselves in long-distance situationships, and these relationships can be quite powerful, with the parties involved staying in touch for years.

Is it okay to stay in a situationship? ›

If you know you're ready for a long-term relationship, staying in a situationship can prevent you from getting the commitment you really want. While exploring a new dynamic with your situationship can be fun for a while, it can become a waste of your time if you know it's not what you really want.

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