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Talia Lakritz, Lydia Warren, and Frank Olito
- Comparably compiled a list of the 100 best brands based on ratings from customers.
- The final list includes media companies, fast-food restaurants, financial services, and others.
- Peloton, Netflix, and Costco top the list.
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Comparably determined customers' top 100 brands using ratings from approximately 200,000 people.
Consumers anonymously rated thousands of brands on Comparably.comfrom August 1, 2020 to August 1, 2021.
They rated companies on six main factors: quality of the product or service, customer service, ROI, overall satisfaction with the company, loyalty, and how likely they are to recommend the company to a friend. Companies needed to be rated by more than 100 people in each of those areas to be included in the final list.
The 100 best brands include fast-food chains, gaming and entertainment companies, social media giants, fashion and beauty brands, and financial services, among others.
After asking customers how likely they were to recommend a brand, Comparably also determined a "Net Promoter Score" that ranged from -100 to 100 to indicate consumer satisfaction with that company. This score has also been included on the list below.
Keep scrolling to read the final ranking of 100 best brands, according to customers.
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100. Best Buy
Industry: Retail, consumer electronics
Comparably description: Best Buy is a multinational retailer of technology and entertainment products and services, offering consumer electronics and more.
Net Promoter Score (-100 to 100): 30
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99. Foot Locker
Industry: Retail, fashion and beauty
Description: Foot Locker is a retail company focusing on athletic footwear and apparel, from brands like Nike, Jordan, Adidas, Vans, and Champion.
Net Promoter Score (-100 to 100): 35
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98. Bose
Industry: Consumer packaged goods (CPG), consumer electronics
Description: Bose is a manufacturing company that predominantly sells audio equipment. such as speakers, headphones, and wearables.
Net Promoter Score (-100 to 100): 30
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97. Philips
Industry: CPG, consumer electronics
Description: Philips is a Dutch multinational conglomerate that manufactures personal healthcare and consumer electronics products such as the Sonicare Toothbrush, televisions, and lighting.
Net Promoter Score (-100 to 100): 34
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96. Nordstrom
Industry: Retail, fashion and beauty
Description: Nordstrom is a luxury department store chain with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances.
Net Promoter Score (-100 to 100): 36
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95. 3M
Industry: CPG
Description: 3M operates as a diversified technology company, manufacturing more than 55,000 products, including adhesives, laminates, and many more.
Net Promoter Score (-100 to 100): 37
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94. FedEx
Industry: Logistics
Description: FedEx Corporation provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce, and business services.
Net Promoter Score (-100 to 100): 32
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93. Coinbase
Industry: Tech, financial services
Description: Coinbase is a digital wallet and exchange platform that allows users to transact bitcoin currency.
Net Promoter Score (-100 to 100): 32
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92. 7-Eleven
Industry: Retail, food and beverage
Description: 7-Eleven is an American international chain of convenience stores, selling food, snacks, hot and cold beverages, gas and more, known for generally being open 24 hours a day.
Net Promoter Score (-100 to 100): 32
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91. Procter & Gamble
Industry: CPG
Description: Procter & Gamble is a consumer goods company that owns brands including Always, Charmin, Braun, and more.
Net Promoter Score (-100 to 100): 34
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90. Twitter
Industry: Media and entertainment
Description: Twitter is an American microblogging and social-networking service.
Net Promoter Score (-100 to 100): 32
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89. Uber
Industry: Travel and hospitality
Description: Uber develops, markets, and operates a ride-sharing mobile app.
Net Promoter Score (-100 to 100): 31
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88. Johnson & Johnson
Industry: CPG
Description:Johnson & Johnson engages in the research and development, manufacturing, and sale of a range of products in the healthcare and consumer products fields.
Net Promoter Score (-100 to 100): 33
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87. Mastercard
Industry: Banking and financial services
Description: Mastercard is an American multinational financial services corporation and global pioneer in payment innovation and technology, connecting billions of consumers, issuers, merchants, governments, and businesses.
Net Promoter Score (-100 to 100): 35
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86. Baskin-Robbins
Industry: Retail, food and beverage
Description: Baskin-Robbins is a multinational chain of ice cream and cake specialty shops that creates and markets innovative, premium ice cream, specialty frozen desserts, and beverages.
Net Promoter Score (-100 to 100): 39
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85. The Home Depot
Industry: Retail
Description: The Home Depot is the largest home improvement specialty retailer in the United States, supplying tools, construction products, and services.
Net Promoter Score (-100 to 100): 31
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84. McDonald's
Industry: Retail, food and beverage
Description: McDonald's is the world's leading global fast-food service retailer with more than 37,000 locations in over 100 countries.
Net Promoter Score (-100 to 100): 31
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83. Hilton
Industry: Travel and hospitality
Description: Hilton Worldwide owns luxury and full-service hotels and resorts, extended-stay suites, and focused-service hotels.
Net Promoter Score (-100 to 100): 42
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82. Tommy Hilfiger
Industry: Fashion and beauty
Description: Tommy Hilfiger is a clothing brand that manufactures apparel, footwear, accessories, fragrances, and home furnishings.
Net Promoter Score (-100 to 100): 44
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81. Toyota
Industry: Automotive
Description: Toyota Motor Company is one of the largest multinational automobile manufacturers in the world, producing about 10 million vehicles per year.
Net Promoter Score (-100 to 100): 37
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80. Ubisoft
Industry: Media and entertainment
Description: Ubisoft is a video game company with franchises including For Honor, Assassin's Creed, Prince of Persia, and more.
Net Promoter Score (-100 to 100): 40
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79. Marriott
Industry: Travel and hospitality
Description: Marriott is an multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties.
Net Promoter Score (-100 to 100): 38
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78. Airbnb
Industry: Travel and hospitality
Description: Airbnb is an online marketplace for lodging, accessible via a website and mobile app, primarily for homestays for vacation rentals and tourism activities.
Net Promoter Score (-100 to 100): 33
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77. Riot Games
Industry: Media and entertainment
Description: Riot Games is a gaming company that develops, publishes, and supports player-focused games such as League of Legends and esports tournaments.
Net Promoter Score (-100 to 100): 33
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76. LVMH (Louis Vuitton Moet Hennessy)
Industry: Fashion and beauty
Description: LVMH is a luxury group that owns brands in wines and spirits, fashion and leather goods, perfumes and cosmetics, and watches and jewelry.
Net Promoter Score (-100 to 100): 39
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75. YouTube
Industry: Media and entertainment
Description: YouTube is a video platform that allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users.
Net Promoter Score (-100 to 100): 34
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74. MAC Cosmetics
Industry: Fashion and beauty
Description: MAC Cosmetics is a cosmetics manufacturer with a retail footprint and a subsidiary of Estée Lauder Companies.
Net Promoter Score (-100 to 100): 38
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73. Bungie
Industry: Media and entertainment
Description: Bungie is an independent, employee-owned game development studio focused on developing games such as Marathon, Myth, Halo, and Destiny.
Net Promoter Score (-100 to 100): 35
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72. JPMorgan Chase & Co.
Industry: Banking and financial services
Description: JP Morgan Chase & Co. is a global financial services provider that offers investment banking, asset management, treasury, and other services.
Net Promoter Score (-100 to 100): 39
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71. Cisco
Industry: Tech, hardware and software
Description: Cisco is a multinational technology conglomerate that develops, manufactures, and sells networking hardware, software, and other high-technology services and products.
Net Promoter Score (-100 to 100): 44
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70. USAA
Industry:Banking and financial services
Description: The United Services Automobile Association is a Fortune 500 diversified financial services group of companies with competitive rates on insurance, banking and investment services.
Net Promoter Score (-100 to 100): 38
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69. Unilever
Industry: CPG
Description: Unilever is a consumer goods company with a portfolio that ranges from ice creams, soaps, shampoos, and everyday household care products.
Net Promoter Score (-100 to 100): 38
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68. Whole Foods Market
Industry: Retail, food and beverage
Description: Whole Foods Market is an American multinational supermarket chain popularly known for its natural and organic selections.
Net Promoter Score (-100 to 100): 42
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67. Square
Industry:Tech, financial services
Description: Square is a financial services and digital payments company that provides credit card reader applications for mobile devices, helping millions of sellers run their business, from secure credit card processing to point of sale solutions.
Net Promoter Score (-100 to 100): 41
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66. Adobe
Industry: Tech, software
Description: Adobe is a multinational computer software company helping customers create, deliver and optimize content and applications.
Net Promoter Score (-100 to 100): 41
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65. Visa
Industry: Banking and financial services
Description: Visa facilitates electronic funds transfers throughout the world using an innovative, reliable and secure payment network, most commonly through Visa-branded credit cards, debit cards, and prepaid cards.
Net Promoter Score (-100 to 100): 42
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64. Versace
Industry: Fashion and beauty
Description: Versace is an international fashion design house that manufactures and distributes fashion and lifestyle products.
Net Promoter Score (-100 to 100): 52
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63. Puma
Industry: Fashion and beauty
Description: Puma is a sporting goods company offering design, footwear, and apparel.
Net Promoter Score (-100 to 100): 46
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62. American Express
Industry:Banking and financial services
Description: American Express is a multinational financial services corporation, offering world-class credit cards, gift cards, rewards, travel, personal savings, business services, insurance, and more.
Net Promoter Score (-100 to 100): 44
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61. Mars
Industry:CPG, food and beverage
Description: Mars is a consumer goods company with a portfolio of confectionery, food, and petcare products, including brands such as M&Ms, Wrigley, Starburst, Skittles, and Altoids.
Net Promoter Score (-100 to 100): 47
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60. HBO
Industry:Media and entertainment
Description: HBO is a television company, offering TV services, subscription video on demand products, HD feeds and multiplex channels in the US and internationally.
Net Promoter Score (-100 to 100): 49
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59. Sephora
Industry:Retail, fashion and beauty
Description: Sephora is a multinational retailer of personal care and beauty products, featuring nearly 3,000 brands, along with its own private label, Sephora Collection.
Net Promoter Score (-100 to 100): 38
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58. Adidas
Industry:Fashion and beauty
Description: Adidas is a German multinational corporation that designs and manufactures shoes, clothing, and accessories.
Net Promoter Score (-100 to 100): 39
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57. National Geographic
Industry:Media and entertainment
Description: National Geographic is a TV broadcast channel with an online and print magazine that contains articles and images on geography, archaeology, natural science, world culture, and history.
Net Promoter Score (-100 to 100): 53
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56. Rooster Teeth
Industry:Media and entertainment
Description: Rooster Teeth is a creator of online media content such as Red vs. Blue, Immersion, Achievement Hunter, the Rooster Teeth podcast, RWBY, and more.
Net Promoter Score (-100 to 100): 44
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55. The Coca-Cola Company
Industry:CPG, food and beverage
Description: The Coca-Cola Company is a leading global player in the soft drinks industry, distributing co*ke, Sprite, Fanta, and other beverages worldwide.
Net Promoter Score (-100 to 100): 39
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54. Tiffany & Co.
Industry:Retail, fashion and beauty
Description: Tiffany & Co. is an American multinational luxury jewelry and specialty retailer headquartered in New York City, known for jewelry, sterling silver, china, crystal, stationery, fragrances, watches, personal accessories, and leather goods.
Net Promoter Score (-100 to 100): 54
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53. AMD
Industry:Tech and hardware
Description: Advanced Micro Devices (AMD) is a semiconductor company that designs and develops graphics units, processors, and media solutions.
Net Promoter Score (-100 to 100): 54
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52. Gucci
Industry: Fashion and beauty
Description: Gucci is an iconic Italian luxury fashion house, known worldwide for its high-end apparel, jewelry, and leather goods.
Net Promoter Score (-100 to 100): 44
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51. Crocs
Industry:Fashion and beauty
Description: Crocs manufactures casual footwear for men, women, and children.
Net Promoter Score (-100 to 100): 46
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50. Shopify
Industry:Tech, software
Description: Shopify is an e-commerce software offering tools to start a business, manage a business, or grow an existing one.
Net Promoter Score (-100 to 100): 48
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49. Ritz-Carlton
Industry: Travel and hospitality
Description:Ritz-Carlton is a multinational company that operates the luxury hotel chain known as The Ritz-Carlton.
Net Promoter Score (-100 to 100):45
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48. Logitech
Industry:Consumer packaged goods (CPG), consumer electronics
Description:Logitech is a consumer electronics company that offers PC peripherals, cases and keyboards for tablets, equipment for gamers, and mobile speakers and earphones for music and sports enthusiasts. It also offers devices to make video collaboration simple in the workplace and entertainment and control products for the home.
Net Promoter Score (-100 to 100):55
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47. Pinterest
Industry:Media and entertainment
Description: Pinterest is an image-sharing and social media service that offers saving and discovery of information on the internet using images.
Net Promoter Score (-100 to 100):53
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46. BMW Group
Industry:Automotive
Description: BMW is a German multinational corporation that combines luxury with innovation in its automobiles and motorcycles, and also owns and produces the Mini brand and Rolls-Royce motor cars.
Net Promoter Score (-100 to 100):47
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44. Porsche
Industry:Automotive
Description: Porsche is a German automobile manufacturer specializing in high-performance sports cars, SUVs, and sedans.
Net Promoter Score (-100 to 100):58
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43. Dunkin'
Industry:Retail, food and beverage
Description:Dunkin' Donuts, also known as Dunkin', is an American multinational coffee and doughnut company, as well as a quick service restaurant that serves hot and cold coffee and baked goods.
Net Promoter Score (-100 to 100):44
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42. The Hershey Company
Industry: CPG, food and beverage
Description:The Hershey Company is an American multinational company and one of the largest chocolate manufacturers in the world, with brands including Hershey's Kisses, Reese's, Kit Kat, Jolly Rancher, and Twizzlers.
Net Promoter Score (-100 to 100):53
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41. Mercedes-Benz USA
Industry:Automotive
Description: Mercedes-Benz is a multinational German automobile manufacturer that combines performance with luxury in its full line of vehicle models including sedans, SUVs, coupes, roadsters, convertibles, and more.
Net Promoter Score (-100 to 100):47
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40. Bath & Body Works
Industry:Retail, fashion and beauty
Description:Bath & Body Works is a retailer offering a breadth of exclusive fragrances for the body and home, including body lotion and body cream, body wash, hand soap, and fine fragrance mist.
Net Promoter Score (-100 to 100):47
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39. Colgate-Palmolive
Industry: CPG
Description:Colgate-Palmolive is a consumer products company that produces, distributes and provides household, healthcare, and personal products.
Net Promoter Score (-100 to 100):52
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38. Red Bull
Industry: CPG, food and beverage
Description:Red Bull manufactures energy drink beverages and has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year.
Net Promoter Score (-100 to 100):40
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37. Audi
Industry:Automotive
Description:Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.
Net Promoter Score (-100 to 100):49
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36. Honda
Industry:Automotive
Description:Honda Motor Company is a Japanese multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment.
Net Promoter Score (-100 to 100):50
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35. Slack
Industry:Tech, software
Description:Slack is a business communication application platform (owned by Salesforce in 2021) providing services including many IRC-style features, such as persistent chat rooms organized by topic, private groups, and direct messaging.
Net Promoter Score (-100 to 100):55
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34. Nvidia
Industry:Tech, hardware
Description:Nvidia manufactures integrated circuits for use in motherboard chip-sets, graphic processing units, and game consoles.
Net Promoter Score (-100 to 100):64
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33. Starbucks
Industry:Retail, food and beverage
Description:Starbucks is a multinational chain of coffeehouses and roastery reserves that retails handcrafted coffee, tea, and fresh-food items.
Net Promoter Score (-100 to 100):41
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32. Tesla Motors
Industry:Automotive
Description:Tesla Motors is an electric vehicle and clean energy company focused on electric cars, battery energy storage, solar panels, and solar roof tiles, and other related products and services.
Net Promoter Score (-100 to 100):42
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31. Sony PlayStation
Industry: CPG, media and entertainment
Description:PlayStation is a global video game brand, developed and marketed by Sony Interactive Entertainment (SIE), that consists of five home video-game consoles and a line of controllers, and interactive and digital entertainment.
Net Promoter Score (-100 to 100):42
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30. Uniqlo
Industry:Retail, fashion and beauty
Description:Uniqlo is a designer, manufacturer, and retailer of women's, men's and kids clothing and accessories.
Net Promoter Score (-100 to 100):48
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29. LinkedIn
Industry:Tech, media and entertainment
Description:LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.
Net Promoter Score (-100 to 100):50
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28. Chanel
Industry:Fashion and beauty
Description:Chanel is a luxury brand that provides the latest in fashion and accessories, eyewear, fragrance and beauty, fine jewelry, and watches.
Net Promoter Score (-100 to 100):53
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27. Rockstar Games
Industry:Media and entertainment
Description:Rockstar Games is an American multinational video game developer and publisher, with popular titles including Grand Theft Auto.
Net Promoter Score (-100 to 100):57
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26. Glossier
Industry:Fashion and beauty
Description:Glossier is a digitally native beauty brand that built a cult following for its easy-to-use skincare and makeup products with real beauty routines in mind.
Net Promoter Score (-100 to 100):63
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25. American Eagle Outfitters
Industry:Retail, fashion and beauty
Description:American Eagle Outfitters is an American lifestyle, clothing, and accessories retailer that also includes the intimate apparel and lifestyle brand Aerie.
Net Promoter Score (-100 to 100):63
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24. Southwest Airlines
Industry: Travel and hospitality
Description: Southwest Airlines is the world's largest low-cost carrier airline with service to 121 destinations in the US and 10 additional countries.
Net Promoter Score (-100 to 100): 68
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23. Instagram
Industry:Media and entertainment
Description:Instagram is a free photo-sharing app that enables its users to take photos, apply filters, and share them on social networks.
Net Promoter Score (-100 to 100):46
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22. Microsoft
Industry: Tech, software, consumer, electronics
Description: Microsoft is an American multinational technology corporation that develops, manufactures, licenses, supports, and sells a range of software products, consumer electronics, personal computers, and related services.
Net Promoter Score (-100 to 100): 44
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21. Delta Air Lines
Industry:Travel and hospitality
Description:Delta Air Lines is a legacy leader in domestic and international travel, offering airline tickets and flights to over 300 destinations in 60 countries.
Net Promoter Score (-100 to 100):50
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20. Lego Group
Industry:CPG
Description:Lego Group is a consumer packaged goods company that provides play material and offers products based on learning and development through play.
Net Promoter Score (-100 to 100):59
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19. REI
Industry:Retail
Description:REI is a retail and outdoor recreation company that sells sporting goods, camping gear, travel equipment, and clothing. It also offers services such as outdoor-oriented vacations and courses.
Net Promoter Score (-100 to 100):59
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18. Headspace
Industry:Health and wellness
Description: Headspace is a digital health platform that provides guided meditation sessions and mindfulness training.
Net Promoter Score (-100 to 100):64
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17. Nintendo
Industry: Consumer electronics, media and entertainment
Description: Nintendo is a Japanese multinational consumer electronics company that develops consoles and games, including Nintendo Switch and Super Mario Brothers.
Net Promoter Score (-100 to 100): 61
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16. Vans
Industry:Fashion and beauty
Description: Vans manufactures shoes, apparel, and other products for action sports.
Net Promoter Score (-100 to 100):65
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15. In-N-Out Burger
Industry:Retail, food and beverage
Description: In-N-Out Burger is an American regional chain of fast-food restaurants with more than 350 locations primarily in California and the Southwest.
Net Promoter Score (-100 to 100):72
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14. Roblox
Industry:Media and entertainment
Description: Roblox is an online game platform that provides immersive digital experiences built by a global community of creators.
Net Promoter Score (-100 to 100):50
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13. The Walt Disney Company
Industry:Media and entertainment
Description: The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate with toys, theme parks, TV, and online streaming services.
Net Promoter Score (-100 to 100):52
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12. Zoom Video Communications
Industry:Tech, software
Description:Zoom is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing.
Net Promoter Score (-100 to 100):54
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11. Trader Joe's
Industry:Retail, food and beverage
Description: Trader Joe's is an American chain of grocery stores that specializes in selling fresh and organic food with over 500 stores in 42 states.
Net Promoter Score (-100 to 100):57
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10. Spotify
Industry:Media and entertainment
Description:Spotify is the world's largest music streaming service provider, with over 365 million monthly active users, including 165 million paying subscribers.
Net Promoter Score (-100 to 100):59
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9. Google
Industry: Tech, software and hardware
Description: Google is a multinational corporation that specializes in internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
Net Promoter Score (-100 to 100): 51
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8. Target
Industry:Retail
Description: Target is an American retail company providing access to a wide selection of products such as furniture, electronics, toys, and more.
Net Promoter Score (-100 to 100):57
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7. Nike
Industry:Fashion and beauty
Description: Nike is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.
Net Promoter Score (-100 to 100):57
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6. Apple
Industry: Tech, consumer electronics
Description: Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.
Net Promoter Score (-100 to 100):54
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5. Amazon
Industry:Tech, retail
Description:Amazon is an international e-commerce website for consumers, sellers, and content creators.
Net Promoter Score (-100 to 100):54
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4. Chick-fil-A
Industry:Retail, food and beverage
Description: Chick-fil-A is one of the largest American fast-food restaurant chains with over 3,000 locations across the US, and the largest whose specialty is chicken sandwiches.
Net Promoter Score (-100 to 100):74
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3. Costco
Industry:Retail
Description: Costco Wholesale is a global retailer with membership-only warehouse club operations that provide a wide selection of merchandise.
Net Promoter Score (-100 to 100):62
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2. Netflix
Industry:Media and entertainment
Description:Netflix is a streaming entertainment service company that provides content that can be watched anytime, anywhere, on any internet-connected screen.
Net Promoter Score (-100 to 100):57
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1. Peloton
Industry:Health and wellness
Description: Peloton is an interactive fitness platform reinventing fitness with live and on-demand boutique studio classes.
Net Promoter Score (-100 to 100): 78
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