This Is Where Those Conversation Heart Sayings Come From (2024)

This Is Where Those Conversation Heart Sayings Come From (1)

Whether you love to eat them, decorate with them, or use them to have some fun with your valentine, Brach’s Sweethearts conversation candies are one of the most iconic things about Valentine’s Day. But do you know their actual history?

The brothers Oliver and Daniel Chase launched the New England Confectionary Company (NECCO) in 1860, and their first candy was the famous wafers. After Daniel figured out a way to include a message with the candies, that became NECCO’s signature. The brothers began taking orders in 1866 for weddings and other special occasions, and then took the idea to the public in 1902 with the launch of Sweethearts conversation hearts.

Eventually, Brach’s began making their own version of the candied hearts, and they now update their sayings constantly, explains Peter Goldman, senior director of Brach’s & Seasonal Confections of Ferrara Candy Company. While some sayings turn up year after year, the company schedules numerous meetings to figure out what the hearts will say. “We start planning next year’s seasonal business one year out. As far as changing out specific sayings, we don’t necessarily add new sayings every year, but we do closely watch new phrases and quips that come into our everyday language,” he says.

Here are 15 more things you never knew about Valentine’s Day.

Texting and social media have added to the options, Goldman says. As LOL and BFF have made their way into everyday language, they’ve also found their way onto the hearts. “Social media has added a treasure trove of new expressions, acronyms, and emoticons that have made their way onto Brach’s conversation hearts. As we bring in new sayings, we retire some sayings that no longer seem as relevant to the current time,” he explains.

However, it’s not just buzzwords that the company keeps up with: Color and flavor trends also have an impact on the brand. “We do continuous evaluation of all our products, including conversation hearts—tracking flavors, colors, and even textural trends—to make sure we are staying relevant and on top of emerging trends,” he says.

While some of the most popular sayings, like Be Mine, Love You, Let’s Kiss, Miss You, and Hug Me are timeless and always popular, says Goldman, every once in a while there is an error of sorts that makes the sayings a little bit different from originally planned. In an interview with The Atlantic, Hugh B. Albert, production manager at NECCO, explained: “Our Ps sometimes look like Fs, so we can’t say anything like ‘Pucker Up’ for reasons you understand. Last year, we received a letter from a parent with a picture of a heart that was supposed to say ‘Smile.’ But because of the way the print came out—no S, a messy E—it ended up looking more like ‘MILF.’ Her son had no clue what that was about, so he asked his mom. She wrote, ‘I don’t know what you people are doing.’ Anyway, we do our best to avoid things that have the Ps in them. This is the human element.”

So, what can we expect from the 2019 version of the iconic candy? Goldman said Brach’s will be rolling out some more modern sayings as well as text versions of sweet messages. “Some of the newer sayings on Brach’s Conversation Hearts include TTYL (Talk To You Later), Adorbz, H&K (Hugs & Kisses), and LYMY (Love You Miss You).” Next, find out the most popular candy from the year you were born.

Via Readers Digest.

This Is Where Those Conversation Heart Sayings Come From (2024)

FAQs

This Is Where Those Conversation Heart Sayings Come From? ›

Fun fact: the first candy that Chase's machine made came to be known as Necco

Necco
Necco (or NECCO /ˈnɛkoʊ/ NEK-oh) was an American manufacturer of candy created in 1901 as the New England Confectionery Company through the merger of several small confectionery companies located in the Greater Boston area, with ancestral companies dating back to the 1840s.
https://en.wikipedia.org › wiki › Necco
Wafers. The cheeky phrases came into play in 1866, when the founder's brother and business partner Daniel Chase designed a letter-stamping system.

What is the origin of the conversation hearts? ›

The production of conversation hearts actually originates in a pharmacy! Back in 1847, Oliver R. Chase created a medication-cutting machine to increase production speed at his Apothecary. Medicinal and binding ingredients were pressed together and sliced into round discs, forming lozenges.

What were the original conversation hearts sayings? ›

The original candies had messages like, "Who Me, Luv U, Be Good, Kiss Me and Sweet Talk." Fast forward to present day and you can find hearts with sayings like, "Wicked Cool, Txt Me, Tweet, #Love, Wink Wink, Ur Hot, Call Me and even Marry Me." Those sayings not good enough? You can make your own.

What are the sayings on Brach's conversation hearts? ›

In addition to classic messages like "Be Mine" and "Luv U," the hearts would also have some more modern messages like "Bestie," "Bae," "YAAAS," and "GOAT" (which means Greatest of All Time, for those who don't know).

What does the acronym Lymy stand for? ›

“Some of the newer sayings on Brach's Conversation Hearts include TTYL (Talk To You Later), Adorbz, H&K (Hugs & Kisses), and LYMY (Love You Miss You).” Next, find out the most popular candy from the year you were born.

Why are conversation hearts so good? ›

Quite possibly one of America's most divisive candies, most people can agree that the best thing about conversation hearts — made of corn syrup, sugar, gelatin and food coloring — isn't the taste, but their playful nostalgia.

Where was the oldest known Valentine's Day message sent from? ›

The oldest known Valentine still exists today as a poem written by Charles Duke of Orleans to his wife while he was imprisoned in the Tower of London following his capture at the Battle of Agincourt. The greeting that was written in 1415 is part of the manuscript collection at the British Library in London.

What does Necco stand for? ›

Necco (or NECCO /ˈnɛkoʊ/ NEK-oh) was an American manufacturer of candy created in 1901 as the New England Confectionery Company through the merger of several small confectionery companies located in the Greater Boston area, with ancestral companies dating back to the 1840s.

What are some mottos you would put on conversation hearts? ›

50+ Conversation Heart Candy Sayings
  • Luv you.
  • Love.
  • Call me.
  • Peace.
  • Goalz.
  • Nice.
  • You & me.
  • Lol.
Jan 20, 2021

Who created the Sweethearts conversation hearts in 1866? ›

Sweethearts Candy Hearts

These were first introduced in 1866 when Daniel Chase developed a machine that could press food dye letters onto the candy lozenges made famous by his brother, New England Confectionery Company (NECCO) founder Oliver Chase.

Did Brach's change their conversation hearts? ›

"We add new trending phrases and colloquialisms to our Brach's Conversation Hearts on a regular basis," Goldman added. "For instance, social media has added a treasure trove of new expressions, acronyms and emoticons that have made their way onto Brach's Conversation Hearts.

What do Sweetarts conversation hearts say? ›

Created by the Necco Company in the era of President Johnson, these candies are anything but stale. The most popular phrases are "Kiss Me", "Marry Me" and "Be True." But the company keeps things fresh, adding new phrases each year, along the lines of "Tweet Me", "LOL", and "Bestie."

What does totes mean on conversation hearts? ›

“Totes” means “totally”.

What does Ddds stand for? ›

Welcome to Delaware's Division of Developmental Disabilities Services (DDDS). DDDS supports individuals with intellectual and developmental disabilities to live their good lives by accessing services they need to thrive in their community.

What does IDEK stand for in texting? ›

IDEK is an acronym used in texting and social media that means I don't even know. It expresses sheer puzzlement over something that seems inexplicable. Related words: I know! the more you know.

What does DWB mean in texting? ›

DM Direct message DOM Dirty old man DOS Dozing off soon DQMOT Don't quote me on this DTRT Do the right thing DWB Don't write back DYK Did/do you know E2E exchange to exchange E2E e-business to e-business E2E Employee to employee E2E End to end EEGF Exposed to excessive G force (dropped, etc.) EEMD.

Where did the heart symbol come from? ›

The first known depiction of a heart-shape as a symbol of love was in the 1250's French manuscript the Roman de la poire, in which a young man holds his vaguely pine cone-shaped heart up towards his lady love. Up until the fourteenth century, the heart was usually depicted upside down.

What is the origin of the heart emoji? ›

The heart shape is thought to be a depiction of the shape of ivy leaves which are also connected to symbols of fidelity. Others theorize the heart shape is connected to Silphium. Silphium (or silphion) is a type of big fennel plant that hails from the ancient North African city of Cyrene located in modern day Libya.

What is the origin of love hearts candy? ›

History. Production of Love Hearts began in 1954, 26 years after the formation of Swizzels Ltd. The company was initially in factory premises at Star Lane, Canning Town, London, moving later that year to a larger premises at Drivers Avenue, Plaistow, London.

Why are birds associated with Valentine's day? ›

Most of us have heard the term 'lovebirds', and it may be that St Valentine's day began with birds too. `Medieval French birdwatchers noticed that birds began to choose their mates in mid-February, and decided to give this an exact date: 14 February.

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