What The Activism Of Ben & Jerry’s Can Teach Business Leaders (2024)

FAQs

What The Activism Of Ben & Jerry’s Can Teach Business Leaders? ›

“Their strategy is a masterclass for business leaders on how to create a community with their customers by crafting experiences that resonate on a personal level. This results in turning everyday transactions into meaningful ones.

Guided by our Core Values, we seek in all we do, at every level of our business, to advance human rights and dignity, support social and economic justice for historically marginalized communities, and protect and restore the Earth's natural systems. In other words: we use ice cream to change the world.

Ben & Jerry's is extremely focused on their commitment to reduce the use of chemicals in agriculture. They have transitioned to non-GMO ingredients, have committed to Fair Trade ingredients, and supported sustainability efforts with famers through their Caring Dairy program.

Their business model shows their commitment to generate a solid 'triple bottom line' and considers all three pillars of corporate sustainability: people, planet and profit, balancing economic success with social and environmental responsibility. Ben & Jerry's owns this approach and made it theirs.

The ice cream euphoria we conjure up couldn't exist without our farmers. Guided by our core values and our work with respected partner organizations, we help ensure that all farmers and farmworkers in our supply chain — from Vermont dairy farms to smallholder cocoa farms in the Ivory Coast — can thrive.

Leave fossil fuels in the ground. Divest fully from the fossil fuel industry. Stop deforestation of old growth tropical forests. Ensure support for developing countries' mitigation and adaptation.

Guided by our Core Values, we seek in all we do, at every level of our business, to advance human rights and dignity, support social and economic justice for historically marginalized communities, and protect and restore the Earth's natural systems.

Our Social Mission compels us to use our Company in innovative ways to make the world a better place. To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.

Ben & Jerry's Foundation

The goal of the foundation is to provide funds for projects that gave back to communities. Ben and Jerry's gives the foundation 7.5% of its annual pretax profits. This is just one of the many ways Ben & Jerry's practices social entrepreneurship and corporate responsibility.

In 2021, we transitioned to a paper wrapper on our Peace Pops, avoiding 18 tons of plastic per year. In 2021, our US-based Scoop Shops transitioned from our former ice cream cups, drink cups, and lids to plant-based and industrial compostable packaging. We're still working on solutions for Scoop Shops worldwide.

What are the 4 P's of Ben and Jerry's? ›

In the first part of this proposal, you can find detailed background information of Ben & Jerry, which gives a rough description of its four “P” (price, promotion, place and people).

Ben & Jerry's is founded on and dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of three interrelated parts: Product Mission, Economic Mission and Social Mission.

Our Product Mission drives us to make fantastic ice cream—for its own sake. To make, distribute, and sell the finest-quality ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.

Since its founding in 1978, Ben & Jerry's has been known for its advocacy on a wide range of social causes, including homelessness, fair trade and GMO-free products.

Here are some of the socially responsible business practices of Ben & Jerry's: Fair trade sourcing: Ben & Jerry's sources many of its ingredients from Fairtrade certified suppliers, which ensures that farmers receive fair compensation for their products and that workers are treated ethically.

1% for Peace - 1988

Ben founded 1% For Peace in 1988, which set a goal to redirect one percent of the national defense budget to fund peace-promoting activities and projects. The company launched the Peace Pop that spun off proceeds to 1% for Peace.

The report revealed that American corporations and their suppliers use underage migrant laborers for dangerous and grueling factory jobs, including in dairy facilities that supply Ben & Jerry's.

The Human Rights Campaign(Opens in new window) (HRC) is the nation's largest lesbian, gay, bisexual and transgender (LGBT) civil rights organization. Ben & Jerry's believes in equality for everyone, everywhere — no matter who they are or who they love.

Three years ago, Ben & Jerry's announced it would stop selling its ice cream in the Israeli-occupied Palestinian territories, saying it was "inconsistent" with its values, and leading parent company Unilever to look for a "new arrangement" for selling the ice cream in Israel.