Even if a picture is worth a thousand words, it still needs a caption to draw readers, provide context and tell the story. Here are some tips for writing effective captions.
Check the facts. Be accurate with credit lines, details and anything else that might catch a reader’s eye.
Captions should add new information. Don’t merely repeat the story headline or summary, and avoid stating the obvious elements that are captured in the image. The caption should add context to the image, not just duplicate what the reader already sees.
Always identify the main people in the photograph.
A photograph captures a moment in time. Whenever possible, use present tense. This creates a sense of immediacy and impact.
Conversational language works best. Write the caption as though you are talking to a family member or friend.
The tone of the caption should match the tone of the image. Don’t try to be humorous when the photo is not.
Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
For a caption to be effective, it includes elements to help the reader easily identify key details and context of the story behind an image or video. Those elements are the Who, What, Where, When, Why and/or How. Use the ABCs of caption writing to help you with these elements when writing captions.
For a caption to be effective, it includes elements to help the reader easily identify key details and context of the story behind an image or video. Those elements are the Who, What, Where, When, Why and/or How. Use the ABCs of caption writing to help you with these elements when writing captions.
With accuracy, the FCC states that closed captions must match the spoken words in the audio to the fullest extent. This includes preserving any slang or accents in the content and adding non-speech elements. For live captioning, some leniency does apply.
The secret to a good caption lies in finding the right balance – grabbing attention, delivering a short and sweet message, and encouraging engagement. The ideal character count and a friendly, conversational tone can turn your captions into effective tools for connecting with your audience.
For example: “Laurel Dalrymple (left) and Susan Vavrick watch the Newscast anchors bicker.” But give our readers some credit. If Janey Adams is in the photo with President Obama, assume our readers can figure out who is who. Use directionals only if they're really necessary to identify the people.
The first sentence (or sentences) in any caption should intrigue the reader and introduce the topic. Say something you know will catch attention, but don't give up everything yet. Only the first 80 characters show up on Instagram before audiences have to click to read more. Use those characters wisely.
Address: 2865 Kasha Unions, West Corrinne, AK 05708-1071
Phone: +3512198379449
Job: Design Planner
Hobby: Graffiti, Foreign language learning, Gambling, Metalworking, Rowing, Sculling, Sewing
Introduction: My name is Dong Thiel, I am a brainy, happy, tasty, lively, splendid, talented, cooperative person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
